Public Service
A premier production studio based in Salt Lake City, known for crafting cinematic commercials and branded content for notable clients. Their work combines sophisticated storytelling with high-end production value, establishing them as a distinctive voice in commercial filmmaking.
          As their branding partner, I developed a refined visual identity system centered around a custom wordmark, complemented by a responsive website design. The new digital platform features an innovative hover-activated video preview system, allowing visitors to seamlessly explore PSP's portfolio while maintaining a clean, professional aesthetic that elevates their premium positioning in the industry.

Design:
Yifan Kong

Public Service:
Jedediah Thunell
Ellen Young
Patrick Allred
Cameron Goold

Platform:
Cargo.site

Fonts:
ABC Repro